Active & Pretend Play

Say hello to Jolly Gingerbread Fred - a charming character who may have just jumped out of the tin! With soft golden biscuit fur and scalloped stit...

Bounce to the moon and back with the Moon Ball from Waboba! This durable and super-performing hyper bounce ball defies gravity and adds excitem...

Enjoy super solid squishiness with NeeDoh Gundrop and surprise your senses! This delightfully firm and squishy fidget provides tactile stimulation ...

A tiny tribute to the drizzliest character of the Amuseables crew, the Amuseables Storm Cloud Bag Charm brings a splash of cloudiness to your key...

Amuseables Milkshake is the jazzy star of the New York Jellycat Diner, topping off his sweet style with cherry and sprinkles. Always surrounded b...

The Duncan Yo-Yo is the classic, timeless toy! The Butterfly and the Imperial Duncan Yo-Yo are both great for beginner yo-yo’ers. The smart designs...

Waboba Wingman is the ultimate frisbee game changer! Made from 100% silicone, it offers a soft and flexible feel while flying over 130ft. Easy to c...

Cream Bunny is the serene heart of the Bashful Bunny family, bringing calm and comfort with every cuddle. This Large Bashful Cream Bunny is soft, p...

Carry a little joy with you using the Amuseables Baguette Bag Charm. Inspired by the friendly doorman at Jellycat Patisserie, this charming baguett...

Jellycat Amuseable Croissant is a crusty cutie - all golden and fluffy with soft pastry knobbles. This delightful delicacy has a big sunny smile an...

Get ready to meet Amuseable Potato, the round and textured spud with beautiful, golden-brown fur! This chubby little guy boasts a sturdy bean base,...

Feeling a little nervous? Relax! Let NeeDoh PanicPete do the worrying for you! PanicPete is standing at the ready to help you with your fidgeting n...

Jellycat Amuseable Ramen is a dream come true, with a cream-and-red bowl and suedette chopsticks full of kawaii whimsy. Inside, find scrumptious co...

The Amuseables Rose Bouquet is a flirty floral surprise. Three plush red roses, complete with fuzzy green leaves and stem details, are snuggled up ...

This breakfast of champion cuddlers is simply irresistible. A fluffy egg, fried to sunny-side-up perfection, beams with a joyful smile from atop a ...

This aerodynamic foam dart makes outdoor play fast, active, and super fun. The Bad Rap Javelin adds a fresh twist to throw-and-catch games with a u...

This charming pouch draws inspiration from Bartholomew Bear, the beloved Jellycat teddy bear known for his courage and big heart. Always ready to s...

Spinballs Glow.0 now features 22 light modes and is now USB rechargeable. Goodbye, batteries! Create glowing light trails at night with Spinballs L...

Need a holiday gift that's both fun and functional? This squishy Reindeer is a sensory sensation. Its cool exterior and gooey center make it perfe...

Give your car collection a serious upgrade with CarTuned™ diecast vehicles. These sleek, detailed cars pack a hefty metal build with rubber tires a...

Bring fun and sensory development to your child's playtime, or endless fascination for everyone of any age, with the new mini-sized 12" Surfloor Li...

Introducing Pin-n-Play Controller! A new twist on the classic pin art toy you love! Create art by pushing up the pins. Turn over to erase and start...

Amuseables Boiled Egg Graduation can't wait to mark your educational milestone with a super happy party! With super-soft fur in cream and yellow, a...