Active & Pretend Play

Meet Pup In A Cup - squishy, sophisticated, and adorable! It's the perfect fidget toy for dog-loving kids (and adults!) Cups come with Cocoa Corgi,...

Enjoy super solid squishiness with NeeDoh Gundrop and surprise your senses! This delightfully firm and squishy fidget provides tactile stimulation ...

What's cuter than an kitty in a cup?  We can't think of anything!  Enjoy squeezing this adorable fidget toy and watch the kitty pop up! Styles vary...

Mini Sproing delivers captivating kinetic action in a compact size. The premium metal spring moves with a fascinating bounce-and-walk motion do...

Feeling a little nervous? Relax! Let NeeDoh PanicPete do the worrying for you! PanicPete is standing at the ready to help you with your fidgeting n...

This squishy sensory toy brings major fidget fun with a squishy twist. The NeeDoh SplootSplat stretches, squishes, and splats with soft blob extens...

Here's the coolest Nice Cube yet with a new sensory experience! Squeeze, stretch, and squish this tiny cube for maximum satisfaction. An awesome ad...

This groovy sensory ball adds a twist to classic fidget toys with its velvet-soft texture and bright flower power pattern. The NeeDoh Fuzz Ball Flo...

Pick up Bluey Mash'Ems for some squeezable, stretchable fun with ! These lovable little pups fit perfectly in your hand and are irresistible to...

Looking for a moment of calm? NeeDoh Dream Drop is the fidget toy that's perfect for helping you unwind during a busy day. This fidget toy’s so...

Surprise toys meet fidget fun in this nutty little winner. The Nutty Squirrel Popper packs a satisfying pop, silly squirrel action, and just the ri...

Indulge in sensory satisfaction with our giant Niceberg NeeDoh - a mega version of the best-selling Nice Cube! Squeeze, stretch, and squish the sup...

Chonky Cheeks Hamsters fidget toys are super cute with their munchy and crunchy cheeks! Squeeze them to see their cheeks get stuffed. Choose from 3...

Hello Kitty fans get a mashable surprise with every capsule. These squishy collectible toys make great gifts for kids who love kawaii characters, m...

This squishy guinea pig comes ready to party, dressed in one of several removable costumes like a shark, unicorn, sheep, or bunny. Each Party Anima...

Star Wars Mandalorian Mash'Ems bring sensory play and collectible fun to your child's fingertips! These irresistibly squishy characters develop fin...