Bright Toys for Bright Kids

Build and play with the animals, or mix and match for crazy combos! The soft animal parts are the right size for little hands and easily click on t...

Transform playtime into a journey of discovery with My First Explorers! This unique set allows kids to mix and match a car, plane, and rocket, spar...

Are you ready for My First Animals? SmartMax My First Safari Animals is designed for kids ages 1 - 5 years, offering an early, safe, and fun in...

Be a great train conductor! SmartMax My First Animal Train is designed for kids ages 18 months - 5 years, offering an early, safe, and fun introdu...

The  MAGNA-TILES® Space set is a space-themed set that blends hands-on learning with imaginative play, helping kids explore key STEAM concepts whil...

Young children (+12 months) can safely discover the magic of magnetism with the SMARTMAX® “My First”-collection. The extra-large, soft touch animal...

Magna-Tiles Stardust set – an ideal choice for anyone seeking a touch of enchantment to playtime! The Stardust set includes mirrored and glitter-a...

Magna-Tiles® Clear Colors 32-Piece Set inspires hours upon hours of instruction-free play and creativity, children have the chance to build the str...

The Magna-Tiles Rail Racers Set gives your kids a fast way to explore motion, build confidence, and play with STEM concepts through magnetic tile b...

SmartMax My First Animals Around the World gives your kid a solid mix of STEM building and pretend play through sturdy magnetic animals that snap t...

This microMAGS magnetic building set packs major play into a small tin. With 55 magnetic tiles in a mix of shapes and colors, kids can build flat o...

With Puzzle By Number - 500 piece Space, you'll enjoy the perfect combination of puzzle and paint-by-number. Follow the included pattern and match ...

Plus-Plus Puzzle By Number® Rainbow blends creative play with hands-on problem-solving, perfect for kids ready to dive into something new. This 500...

Blast off with the Plus-Plus Puzzle By Number® Rocket 500 piece - a thrilling adventure in creativity for your aspiring space explorer! With Puz...

Looking for a toy that sparks creativity, encourages problem-solving, and fosters a love of learning? Look no further than MAGNA-TILES® Combo Sets...

Give your kids the perfect combination of creativity and learning with the MAGNA-TILES® microMAGS Deluxe Set. These 75% smaller tiles are fully...

Ahoy, young mateys! Prepare for a swashbuckling adventure with SmartMax Pirate Party Playset. Take a rollicking journey aboard the pirate ship o...

With My First People from SmartMax, kids build quirky characters like chefs, builders, gardeners, and firefighters. Or young builders can mix an...

Behold, a file for your tiles! Magna-Tile Storage Bin & Interactive Play-Mat is a versatile solution for organizing and playing with magneti...

Get ready for 4 cool trucks: a fire truck, a dump truck, a concrete mixer & a tow truck! My First Vehicles drive super fast and will quickly...