Bright Toys for Bright Kids

Build and play with the animals, or mix and match for crazy combos! The soft animal parts are the right size for little hands and easily click on t...

Transform playtime into a journey of discovery with My First Explorers! This unique set allows kids to mix and match a car, plane, and rocket, spar...

Are you ready for My First Animals? SmartMax My First Safari Animals is designed for kids ages 1 - 5 years, offering an early, safe, and fun in...

Be a great train conductor! SmartMax My First Animal Train is designed for kids ages 18 months - 5 years, offering an early, safe, and fun introdu...

Young children (+12 months) can safely discover the magic of magnetism with the SMARTMAX® “My First”-collection. The extra-large, soft touch animal...

SmartMax My First Animals Around the World gives your kid a solid mix of STEM building and pretend play through sturdy magnetic animals that snap t...

Transform your child's playtime with My First Car! This engaging set allows little builders to create their own vehicles while discovering key conc...

Transform playtime into an exciting adventure with My First Plane! This set enables kids to build their own aircraft while exploring funda...

Ahoy, young mateys! Prepare for a swashbuckling adventure with SmartMax Pirate Party Playset. Take a rollicking journey aboard the pirate ship o...

With My First People from SmartMax, kids build quirky characters like chefs, builders, gardeners, and firefighters. Or young builders can mix an...

Get ready for 4 cool trucks: a fire truck, a dump truck, a concrete mixer & a tow truck! My First Vehicles drive super fast and will quickly...