Bright Toys for Bright Kids

Build and play with the animals, or mix and match for crazy combos! The soft animal parts are the right size for little hands and easily click on t...

With the MAGNA-TILES® Downhill Duo 40-Piece set, kids can get behind the wheel of exciting play! Kids can make their MAGNA-TILES® builds even m...

Are you ready for My First Animals? SmartMax My First Safari Animals is designed for kids ages 1 - 5 years, offering an early, safe, and fun in...

Be a great train conductor! SmartMax My First Animal Train is designed for kids ages 18 months - 5 years, offering an early, safe, and fun introdu...

The  MAGNA-TILES® Space set is a space-themed set that blends hands-on learning with imaginative play, helping kids explore key STEAM concepts whil...

Young children (+12 months) can safely discover the magic of magnetism with the SMARTMAX® “My First”-collection. The extra-large, soft touch animal...

Magna-Tiles Stardust set – an ideal choice for anyone seeking a touch of enchantment to playtime! The Stardust set includes mirrored and glitter-a...

Magna-Tiles® Clear Colors 32-Piece Set inspires hours upon hours of instruction-free play and creativity, children have the chance to build the str...

Give your child the ultimate building experience with this MAGNA-TILES® Combo Set. Combining standard and micro-sized tiles, this set opens up abun...

Get ready for 4 cool trucks: a fire truck, a dump truck, a concrete mixer & a tow truck! My First Vehicles drive super fast and will quickly...