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A shake rattle with colorful beads that tumble and roll inside, creating sounds and motion that capture a baby's attention. Soft, textured surfaces...

Freddie the Firefly supports early development with multiple textures, sounds, and high-contrast patterns. This multi-sensory toy features crinkly ...

Kids crave toys that feel good in their hands and keep their minds busy. This sensory toy for toddlers doubles as a fine motor skill toy and an ear...

This baby activity gym supports essential sensory and motor development from day one. The newborn play mat includes a soft mirror and visual cards ...

The Bottle Rattle combines soothing relief and playful learning in one clever design. Featuring a soft bottle nipple for gum comfort and colorful b...

This Nature Sounds Tonie helps create a calming environment for naptime and bedtime. The rhythmic background noise of relaxing nature sounds suppor...

It's bathtime with Ernie and friends as they guide your little one through a necessary and fun routine in Indestructibles: Let's Take a Bath, Sesam...

Introduce your child to the calming world of Goodnight Moon, a timeless bedtime classic that has soothed generations of little ones. As the little ...

No more missing pacifiers on the pretend playground. The Love, Stella Pacifier & Clip Set keeps doll gear tidy and play running smoothly. The m...

Soft, safe, and smart, the Simply Silicone Stacking Cups are a perfect pick for early learning and sensory fun. Each of the six cups features a...

Hape's Stay Put Rattle Set features vibrant colors and playful sounds. This rattle set incorporates three aquatic creatures - a whale, turtle, and ...

Snuggle up at bedtime with a book that’s indestructible! Baby takes a bath. Splash!Baby puts on pajamas. Cozy!Baby gets kisses. Night-night! Ind...

The So'pure Natural Rubber Pacifier and its"butterfly" collar design are a  game-changer for your little one's comfort. Specifically designed for t...

A muslin security blanket gives babies the comfort they crave and parents the peace of mind they want. Made from breathable cotton muslin with a si...

This Bluey toddler dinnerware set makes mealtime learning fun with tools designed for developing self-feeding skills. The divided plate with suctio...

This 2 in 1 tummy time toy grows with baby from early weeks to active play. The detachable spinning drum produces a gentle rattling sound, while th...

Comfort and teething relief in one adorable bundle! These silicone teethers come securely attached to a soft lovey, blending soothing textures ...

Meet the Mobi Shake—a teething toy designed to soothe and entertain! Featuring a handy loop, a push button to develop fine motor skills, and a cris...

Twinkle, Twinkle, Little Star is a soothing bedtime read-aloud, introducing baby to a favorite song and the concepts of rhythm and rhyme. Sing a nu...

A muslin baby security blanket helps babies feel safe and calm while giving parents a trusted comfort item they can rely on. This set includes two ...

We all want what is best for Baby. NogginStik was created by parents, caregivers and early intervention therapists to begin encouraging early miles...

Baby Paper is a fabric crinkle sensory toy designed for tiny hands to grasp, scrunch, and explore from birth. Made entirely from fabric with no gel...

Baby Paper is a fabric crinkle sensory toy designed for tiny hands to grasp, scrunch, and explore from birth. Made entirely from fabric with no gel...

Baby Paper is a fabric crinkle sensory toy designed for tiny hands to grasp, scrunch, and explore from birth. Made entirely from fabric with no gel...