Discount Eligible

This baby activity gym supports essential sensory and motor development from day one. The newborn play mat includes a soft mirror and visual cards ...

This 35-piece observation puzzle captures a lively afternoon in the park with rich, detailed illustrations. Children assemble the scene, then searc...

This wooden grasping toy gives your child a simple, colorful way to grab, shake, and chew during daily play. Smooth wooden drops slide and bounce o...

Keep lips feeling smooth and hydrated with this natural lip balm made just for kids. Made in the USA by a family-owned company, it uses gentle, nou...

Keep lips feeling smooth and hydrated with this natural lip balm made just for kids. Made in the USA by a family-owned company, it uses gentle, nou...

Tucking in a baby doll, giving a bedtime bottle, flipping through a picture book—this is the kind of play that builds empathy, independence, and re...

Meet the Mobi Shake—a teething toy designed to soothe and entertain! Featuring a handy loop, a push button to develop fine motor skills, and a cris...

Lamaze Crinklies deliver engaging sensory play in a flat, portable design perfect for diaper bags and strollers. The bright contrasting patterns ca...

Soft, safe, and smart, the Simply Silicone Stacking Cups are a perfect pick for early learning and sensory fun. Each of the six cups features a...

Learn all about things that go in a book that’s indestructible. Baby’s driving down the road. Look, a truck!Baby’s flying in the air. Wow, there’...

Twinkle, Twinkle, Little Star is a soothing bedtime read-aloud, introducing baby to a favorite song and the concepts of rhythm and rhyme. Sing a nu...

This 2 in 1 tummy time toy grows with baby from early weeks to active play. The detachable spinning drum produces a gentle rattling sound, while th...

Laddie the Soft Highland Cow is a standout in plush form. This cow features a beautiful creamy coat and an unruly tuft of plush fur. Its beanbag bo...

Super soft and seriously cute, this 9-inch bunny stuffed animal brings something a little different to the mix. The ultra-plush fur is buttery smoo...

This Nature Sounds Tonie helps create a calming environment for naptime and bedtime. The rhythmic background noise of relaxing nature sounds suppor...

Baby White BabyShaki from Djeco is a beautifully designed wooden rattle with an adorable, engaging cat illustration on the end The perfect size f...

No more missing pacifiers on the pretend playground. The Love, Stella Pacifier & Clip Set keeps doll gear tidy and play running smoothly. The m...

Whirly Squigz are colorful silicone spinners that stick to any smooth, flat surface. Give one a spin and watch it whirl faster than the eye can see...

Hape's Stay Put Rattle Set features vibrant colors and playful sounds. This rattle set incorporates three aquatic creatures - a whale, turtle, and ...

Miss Striped Starry Dreams is the perfect companion for your little one, designed to go everywhere they do! At 9.8 inches tall, she’s just the righ...

A muslin security blanket gives babies the comfort they crave and parents the peace of mind they want. Made from breathable cotton muslin with a si...

The Bottle Rattle combines soothing relief and playful learning in one clever design. Featuring a soft bottle nipple for gum comfort and colorful b...

Snuggle up at bedtime with a book that’s indestructible! Baby takes a bath. Splash!Baby puts on pajamas. Cozy!Baby gets kisses. Night-night! Ind...