First Year

Here’s one clever way to build focus, fine motor skills, and cause-and-effect thinking—all before that first shape sorter shows up. BabyBox is a ha...

Flipty offers captivating visual and sound discovery for infant development. This sensory toy features rings that flip from high-contrast black and...

This adorable trio of mouse, rabbit, and chick rattles is perfect for engaging your baby’s senses and supporting their development! With silicone e...

Cream Bunny is the serene heart of the Bashful Bunny family, bringing calm and comfort with every cuddle. This Large Bashful Cream Bunny is soft, p...

PlayTab Go packs big sensory fun into a travel-friendly toy for babies. The two included tiles—Gears and Switches—snap into a soft, flexible board ...

Give your kids an engaging, educational playtime with PlayTab, the modular sensory toy that grows with them. Designed for fine motor skill developm...

Give your little one a bath toy that grows with them. This seal-shaped baby bath jug works as a gentle rinse cup for infants and a fun water toy fo...

Discover a world of sounds and sights with interactive slider sound books! With simple text, holes to peek through, and finger trails to explore, t...

Muswell Mole loves digging for treasure and sharing it with friends. But when he finds a shiny golden acorn, he wants to keep it all to himself. Wi...

Lamaze Crinklies deliver engaging sensory play in a flat, portable design perfect for diaper bags and strollers. The bright contrasting patterns ca...

Friends Melody Music Box is a lovely addition to Baby's nursery! The beautifully decorated, whimsical music box plays soothing, beautiful music as ...

This first toy car skips the flashing lights and goes straight for real play. Made for babies 6 months and up, the Green Toys Soft Top Car is easy ...

Melody Mansion Ball Run is a 2-in-1 Ball Run and Xylophone! This vibrant toy helps kids understand cause and effect as they watch balls roll down t...

This flower-shaped baby rattle sensory toy combines colorful beads, natural wood, and smart design to grow your baby's developmental skills from ...

Momy Quercetti pieces are big, soft, and easy for little hands to handle. Bright colors grab attention, and the rounded shapes make them safe for c...

Babipouce Pink Grenadine is the perfect cuddly companion for your little one! With its super-soft body, charming vinyl face, and delightful vanilla...

Odell the octopus loves swimming with her eight arms, but she wonders why the fish stare. With her friend Odyssey, she learns to celebrate what mak...

Freddie the Firefly supports early development with multiple textures, sounds, and high-contrast patterns. This multi-sensory toy features crinkly ...

Baby Cavali Rocking Horse from Djeco is a beautiful traditional wooden rocking horse with a removable restraining bar so wee ones can keep rocking ...

Designed to stimulate your baby's senses and encourage exploration, this inflatable leaf-shaped water mat boasts a contemporary neutral color palet...

Introducing Djeco BabySet: Nature's Melody for Baby! Djeco BabySet is thoughtfully curated and designed to enhance sensory exploration, stimul...

The Amuseables Sun Soother is a little ray of sunshine, rolled up and tied with a Baby Jellycat grosgrain ribbon. Made from the softest recycled fi...

Learn all about things that go in a book that’s indestructible. Baby’s driving down the road. Look, a truck!Baby’s flying in the air. Wow, there’...

This Taggies crinkle square delivers soothing sensory play with its combination of satin tags, crinkle sounds, and soft textures. Babies develop ta...