Smart Toys and Games

Transform playtime into a journey of discovery with My First Explorers! This unique set allows kids to mix and match a car, plane, and rocket, spar...

Build and play with the animals, or mix and match for crazy combos! The soft animal parts are the right size for little hands and easily click on t...

Get ready for 4 cool trucks: a fire truck, a dump truck, a concrete mixer & a tow truck! My First Vehicles drive super fast and will quickly...

Young children (+12 months) can safely discover the magic of magnetism with the SMARTMAX® “My First”-collection. The extra-large, soft touch animal...

My First Stacking Rings offers a whole new level of stacking and balancing fun. With magnetic rings that split and connect in quirky ways, this ...

Weather can be unpredictable, just like our figurines' attire today. Can you assist in dressing them appropriately for the ever-changing weather? B...