Smart Toys and Games

With My First People from SmartMax, kids build quirky characters like chefs, builders, gardeners, and firefighters. Or young builders can mix an...

My First Stacking Rings offers a whole new level of stacking and balancing fun. With magnetic rings that split and connect in quirky ways, this ...

Young children (+12 months) can safely discover the magic of magnetism with the SMARTMAX® “My First”-collection. The extra-large, soft touch animal...