Active & Pretend Play

Shashibo's new Holographic Series have captivating holographic and ultraviolet luminescence that materialize and vanish with every twist and turn. ...

This cherry-berry scented putty turns everyday play into a full sensory adventure. The vibrant red putty glitters with multi-colored specks and str...

Bettina the Butterfly brings the softest kind of magic to playtime. She’s the perfect mix of cuddly stuffed animal and whimsical character, made fo...

Mix it, stretch it, squish it—your own bowl of Mac N Cheese Thinking Putty® is ready to play. Each tin comes with clear putty, a color-izer, and mi...

Bring the magic of Hanukkah to life with Dreidel Dreams Slime! This limited-edition slime blends snow fizz and butter textures for a sensory experi...

Your kids get instant satisfaction from Cocoa Kibbles Crunchy Slime's amazing snap-crackle-pop action. This textured slime feels incredible to sque...

Take your canine companion out for an all-day romp and chase after the Tailwind ball - it's unapologetically bouncy, impressively tough, and sure t...

Bring some laughter to playtime with this classic trick kaleidoscope. Kids hand it off to a friend, and instead of colorful shapes, it leaves a fun...

Discover the magic of Shashibo, the shape-shifting magnetic puzzle cube! Made with high-quality injection-molded plastic, tear-resistant stickers, ...

Udderly Cute Creamery Glossy Slime offers satisfying sensory play with its silky texture and sweet cream scent. Kids develop fine motor control whi...

Moonlit Melody butter slime offers calming sensory play with its smooth, spreadable texture and dreamy pastel colors. Kids develop fine motor contr...

Discover the magic of Shashibo, the shape-shifting magnetic puzzle cube! Made with high-quality injection-molded plastic, tear-resistant stickers, ...

This collection includes 14 unique figures: 12 standard models, 1 secret model, and 1 surprise model. The chance of receiving a standard model is a...

Pizza fans, this one’s for you. This soft pizza plush toy has all the toppings: melty cheese, bright pepperoni, and a goofy grin that totally sells...

Introducing the Martian Moons for a cosmic twist on ball games! With these super high-bouncing Waboba Moon Balls in new colors, your kids can co...

Add some laughs to dress-up time with these goofy teeth. Perfect for Halloween costumes, pretend play, or just pulling a silly prank, these plastic...

Your adorable and reliable companions! These whimsical plush toys are designed with a clever weighted bottom, ensuring they're always ready to stan...

This unicorn slime looks and smells just like real ice cream—right down to the scoopable texture. Kids who love sensory toys will go wild for the f...

This plush kitty brings just the right mix of cozy and cute to any kid's day. With buttery-soft fur in a dreamy pink mauve and shimmery gold accent...

Get ready to light up any room with the Tangle NightBall Glow Ball! 3" in diameter, this perfectly sized high-density ball has an ultra bright slo...

With its super soft fabric and gentle bean-weighted body, this plush snake brings comfort and a fun twist to stuffed animal collections. Pretzel’s ...

Transform outdoor play with Nerf Better Than Balloons Water Pods! These innovative water pods offer a mess-free alternative to traditional water ba...

The Hornet delivers professional-grade performance for young yo-yo enthusiasts ready to master impressive looping tricks. This premium yo-yo respon...

This squishy guinea pig comes ready to party, dressed in one of several removable costumes like a shark, unicorn, sheep, or bunny. Each Party Anima...