Active & Pretend Play

Introducing HEXEL® — the ultimate fidget toy designed for hands of all sizes. Made up of six Plus-Plus pieces connected by a flexible cord, HEXEL® ...

Play a fun prank with Cookie Surprise! This deceptive cookie looks genuine but hides a surprise underneath—a tiny bug. Place it among real cookies ...

Pizza fans, this one’s for you. This soft pizza plush toy has all the toppings: melty cheese, bright pepperoni, and a goofy grin that totally sells...

Bring some laughter to playtime with this classic trick kaleidoscope. Kids hand it off to a friend, and instead of colorful shapes, it leaves a fun...

Big skies call for bold flyers. The Maxi Plane Kite gives kids a reason to look up and run fast. Built for active play, this giant airplane kite ta...

These realistic plastic cockroaches deliver maximum surprise with their lifelike 1.5-inch design. Perfect for Halloween decor or playful pranks, th...

Enjoy the festive fun with Cookie Cutter Thinking Putty®! This glittery green and red putty includes two cookie cutters to add extra holiday ch...

Spend quality time with your besties and make a special memory with BFF Thinking Putty®. This clear, sparkly putty comes with two stackable BFF cat...

Rainbow Reveal Thinking Putty changes colors with your hand’s warmth, sunlight, and even glows in the dark. It’s a fun way to explore colors and en...

Mix it, stretch it, squish it—your own bowl of Mac N Cheese Thinking Putty® is ready to play. Each tin comes with clear putty, a color-izer, and mi...

Make your day a whole lotl fun with Amazing Axolotl Thinking Putty®. This shimmering pink putty is inspired by the cutest amphibian around and is p...

This garden-themed bean bag toss game brings movement, focus, and a bit of friendly competition to the backyard, playroom, or wherever your kids fe...

Take your canine companion out for an all-day romp and chase after the Tailwind ball - it's unapologetically bouncy, impressively tough, and sure t...

Your adorable and reliable companions! These whimsical plush toys are designed with a clever weighted bottom, ensuring they're always ready to stan...

Bettina the Butterfly brings the softest kind of magic to playtime. She’s the perfect mix of cuddly stuffed animal and whimsical character, made fo...

Get ready for some wild and windy fun with Hiboo Kite - the vibrant, wacky owl kite! Big sky, big fun—no tech, no fuss. This pop-up kite gets kids ...

Get Ready with Me Thinking Putty shines with pink and teal sparkles that change color in the light. This unique, crystal-clear putty offers a fun, ...