Bright Toys for Bright Kids

Build and play with the animals, or mix and match for crazy combos! The soft animal parts are the right size for little hands and easily click on t...

Transform playtime into a journey of discovery with My First Explorers! This unique set allows kids to mix and match a car, plane, and rocket, spar...

Magna-Tiles Builder Set - hours of non-screen fun for young builders! Snap roadways for vehicles, lift bricks with the crane, and unleash imaginati...

Introducing Plus-Plus Puzzle By Number® Unicorn 250 piece - the perfect blend of artistry and fun for your little ones! This unique creative experi...

Small but mighty, the MAGNA-TILES® microMAGS set is the ultimate travel companion for little builders. Perfectly sized for on-the-go fun, these...

Rev up playtime with MAGNA-TILES® XTRAS Roads 12-Piece Set! Create magnetic roadways for endless vehicle adventures, opening up a world of vehicle ...

Are you ready for My First Animals? SmartMax My First Safari Animals is designed for kids ages 1 - 5 years, offering an early, safe, and fun in...

Be a great train conductor! SmartMax My First Animal Train is designed for kids ages 18 months - 5 years, offering an early, safe, and fun introdu...

A 13 piece magnetic building set invites kids into an underwater world with a friendly shark, a diver with flippers, and colorful tiles for creatin...

Make math fun and interactive with these 1.5 inch magnetic number tiles designed for hands on learning. Children count, compare, and create simple ...

This MAGNA-TILES Fire Station Set builds big excitement fast. Kids can snap together a magnetic fire truck, pop on ladders, and roll into action wi...

This isn’t just a magnetic toy set. It’s a rolling, zipping, toy hamster-powered ball run built from MAGNA-TILES. Kids snap together gates, fences,...

Build a magical kingdom where your child is the king or queen! With the MAGNA-TILES® Castle DLX set, your kids can create endless stories and adven...

The  MAGNA-TILES® Space set is a space-themed set that blends hands-on learning with imaginative play, helping kids explore key STEAM concepts whil...

Magna-Tile Dino World 40 piece set features four oversized, fully-magnetic dinosaurs and brightly-colored, volcanic-themed tiles for imaginative pl...

Young children (+12 months) can safely discover the magic of magnetism with the SMARTMAX® “My First”-collection. The extra-large, soft touch animal...

Magna-Tiles Stardust set – an ideal choice for anyone seeking a touch of enchantment to playtime! The Stardust set includes mirrored and glitter-a...

Magna-Tiles® Clear Colors 32-Piece Set inspires hours upon hours of instruction-free play and creativity, children have the chance to build the str...

Kids ages 2 and up can join the coolest Super Hero team in town with the LEGO® DUPLO® ǀ Marvel Team Spidey Webquarters (10464). This action-packed ...

Help toddlers learn about the wonder of the woodland with this Discovery Forest with Wild Animals (10480) building set that makes a fun gift for bo...

Take toddlers on a creative adventure with the Frozen Creative Box building toy featuring Elsa and Olaf (10462). This versatile LEGO® DUPLO® set ma...

Challenge toddlers ages 3 and up to make colorful creatures with this LEGO® DUPLO® Animal Building Game (10472). Young builders use picture cards a...

Ignite toddlers’ excitement and imagination with the LEGO® DUPLO® Classic Colorful Creative Box (10479) building toy. Unbox limitless creative play...

A 25 piece magnetic building set with sea creatures and coral inspired tiles invites kids to build reefs, arches, and hiding spots beneath the wave...