New & Buzz-Worthy

Get your little one grooving with this vibrant set of 3 stackable Shape Shakers! Designed for ages 1-5, these colorful shakers are easy to grip and...

Give teething little ones a safe, soothing way to explore and play with these beautifully designed silicone teether toys. Made from food-grade sili...

Introduce little ones to safe, sustainable fun with our silicone toy set. Perfectly sized for small hands, these lightweight and flexible shape...

Help your little one grow and explore with the Simply Silicone Bamboo Safari Puzzle. This first puzzle combines three soft, food-grade silicone ani...

Say hello to your little one’s new favorite buddy! The WubbaNub pacifier pairs a soft, cuddly plush with a soothing silicone pacifier. Designed for...

Say hello to your little one’s new favorite buddy! The WubbaNub pacifier pairs a soft, cuddly plush with a soothing silicone pacifier. Designed for...

Comfort and teething relief in one adorable bundle! These silicone teethers come securely attached to a soft lovey, blending soothing textures ...

Meet Pebblesaurus, the cuddliest dino duo for your little one! These decidedly un-ferocious dinosaurs combine modern charm with timeless appeal, ma...

Give teething babies a fun, soothing companion with this soft silicone teether and plush triangle combo. The food-grade silicone ring is safe and d...

Simply Silicone Bamboo Sorter sparks brain development while providing a sensory-rich experience. Each shape is perfectly sized for tiny hands and ...

Meet the sweetest little shrooms that babies can’t get enough of! Taggies Mushrooms combine soft textures, adorable faces, and signature satin loop...

This snuggly puppy lovey brings comfort and play together. With soft fabrics, tactile details, and a sweet design, it’s just right for tiny hands. ...

Say hello to your little one’s new favorite buddy! The WubbaNub pacifier pairs a soft, cuddly plush with a soothing silicone pacifier. Designed for...

LumiPets® are the ultimate mix of fun and functionality. These soft, glowing companions add a comforting light to bedtime routines and spark imagin...

Are you ready to meet Toastie Vivacious Red Eggplant? This adorable furbaby is snuggled in soft, stretchy purple fur and topped with a playful gree...

  Spruce up your holiday decor with the Munro Scottie Dog Ornament. This cute canine is rocking a cream coat, perky ears, a chunky black snout, and...

  The Bashful Puppy Ornament brings playfulness to your Christmas decor! This fuzzy puppy boasts creamy fur with inky accents and endearing floppy ...

Feeling swamped with holiday spirit? Add in the Ricky Rain Frog Decoration. This beloved amphibian rocks a red hat with creamy accents and a fuzzy ...

Give your kids an engaging, educational playtime with PlayTab, the modular sensory toy that grows with them. Designed for fine motor skill developm...

Make bathtime or outdoor water play a splash with the clever Bath Egg! This 7-piece stacking toy turns water play into a sensory adventure, wit...

Engage your little ones with the adorable Cat and Mouse Pull-Back Toys! Perfectly sized for tiny hands, these charming zoomers are battery-free and...

Cuddle up this season to the festive story of Otto the dachshund with plenty of holiday spirit, but legs too short to keep up with his friends' sno...

The Playful Polar Bears are three buddies full of capers and fun. But their lively hikinks are too much for some – how will they locate the ideal s...

Say hello to your little one’s new favorite buddy! The WubbaNub pacifier pairs a soft, cuddly plush with a soothing silicone pacifier. Designed for...