New & Buzz-Worthy

Squish away stress with these paw-some little pups! These 3-inch-tall squishy doggies are here to save the day with their squeezable goodness. Perf...

Give teething little ones a safe, soothing way to explore and play with these beautifully designed silicone teether toys. Made from food-grade sili...

Introduce little ones to safe, sustainable fun with our silicone toy set. Perfectly sized for small hands, these lightweight and flexible shape...

Help your little one grow and explore with the Simply Silicone Bamboo Safari Puzzle. This first puzzle combines three soft, food-grade silicone ani...

Say hello to your little one’s new favorite buddy! The WubbaNub pacifier pairs a soft, cuddly plush with a soothing silicone pacifier. Designed for...

Say hello to your little one’s new favorite buddy! The WubbaNub pacifier pairs a soft, cuddly plush with a soothing silicone pacifier. Designed for...

Comfort and teething relief in one adorable bundle! These silicone teethers come securely attached to a soft lovey, blending soothing textures ...

Meet Pebblesaurus, the cuddliest dino duo for your little one! These decidedly un-ferocious dinosaurs combine modern charm with timeless appeal, ma...

Soft, safe, and smart, the Simply Silicone Stacking Cups are a perfect pick for early learning and sensory fun. Each of the six cups features a...

The Simply Silicone Stacking Teddy isn’t just a toy—it’s a developmental powerhouse. Each ring is sized perfectly for tiny hands to grasp and stac...

Simply Silicone Bamboo Sorter sparks brain development while providing a sensory-rich experience. Each shape is perfectly sized for tiny hands and ...

Meet the sweetest little shrooms that babies can’t get enough of! Taggies Mushrooms combine soft textures, adorable faces, and signature satin loop...

Say hello to your little one’s new favorite buddy! The WubbaNub pacifier pairs a soft, cuddly plush with a soothing silicone pacifier. Designed for...

Help your budding artist explore their creativity with this beginner-friendly watercolor set. It comes with 28 vibrant colors, a paintbrush, an...

These vibrant, no-mess tempera paint sticks are perfect for kids aged 6 and up. These easy-to-use, twist-up tubes deliver rich, creamy colors that ...

Transform nature into art with these vibrant, waterproof paint markers! Perfect for rocks, shells, sticks, and leaves, they help kids explore creat...

Fuel your child’s creativity with this whimsical dough set designed for endless fun and learning. Perfect for ages 3-5, it includes soft, colorful ...

Fuel your child’s creativity with the Imagination Building Blocks set. Made from eco-friendly beech wood and water-based paint, these blocks in...

The 32 String-Along Blocks offer two ways to play and plenty of ways to grow. Whether your child is lacing the wooden pieces into shapes or stackin...

These Arctic Polar Bear Stacking Blocks are perfect for creating cool, imaginative worlds on the icy tundra. With five uniquely shaped blocks and t...

A Tera Watt of power strikes a tropical paradise, awakening the supercharged Pikachu ex. This Stellar Tera Pokémon ex summons a dragon horde, led b...

Looking for a toy that sparks creativity and builds fine motor skills? This Play-Doh set is perfect! Your little builder will love shaping and sta...

Create bold, stylish accessories with the My Chic Boutique DIY Headbands Kit! This kit offers your child everything they need to easily craft 5 uni...

LumiPets® are the ultimate mix of fun and functionality. These soft, glowing companions add a comforting light to bedtime routines and spark imagin...