New & Buzz-Worthy

Give your kids an engaging, educational playtime with PlayTab, the modular sensory toy that grows with them. Designed for fine motor skill developm...

A soft, stretchy squishy shaped like a slice of cheesy toast. Squeeze it, stretch it, and watch it slowly return to its original shape. A playful f...

A soft, stretchy heart shaped squish toy in a bright color is ready for squeezing and sharing. Each squish is satisfying and hard to resist. A play...

A Hot Wheels garage that folds up, packs five cars, and goes wherever the road leads. The Speed and Go Garage comes with two die cast cars and a pa...

A Barbie mermaid doll with a magical flower display. Slide the lever on her back, and flowers bloom from her bodice to her fins again and again. Sh...

The classic Jellycat teddy bear, now dressed for the coziest of occasions. Bartholomew comes zipped into a soft, cream-colored all-in-one that's as...

A Bluey bubble wand that lights up and plays the Bluey theme song while blowing bubbles. The easy on off button gives kids independent play, and th...

A Bluey sprinkler that inflates to 4 feet tall and sprays water from two places at once. Bluey's magic wand and water blaster send water up to 20 f...

A flashlight that also blows bubbles. This battery operated bubble torch lights up and sends a constant stream of bubbles into the air. Great for o...

A milk rabbit family in lively pink and blue outfits includes a father, mother, boy, and girl. The mother and girl wear charming floral dresses, an...

Freya the Chocolate Rabbit girl is ready for a birthday party in a strawberry cake themed dress. The special set celebrates her 40th anniversary wi...

A squish marble cube features an eye catching marble pattern in one of several colors,  chosen at random. The soft, stretchy material makes each sq...

A buildable jellyfish lamp uses a planetary gear system to create mesmerizing, undulating tentacle movements while the RGB LED cycles through hun...

A 19 inch foam ball blaster launches soft balls up to 25 feet with a simple pump and shoot action. The 360 degree rotating barrel helps players adj...

A soft, slow rising squishy shaped like a colorful popsicle is ready for squeezing and collecting. The popsicle never melts, but it always delivers...

Hydro dipping is the new craze! This hydro dipping paint kit comes with a PVC bear figurine and everything needed to create a custom design using a...

A 24 piece PIXIO magnetic block set offers open ended construction with 8mm cubes that connect on any side. The clever magnet system inside each bl...

PIXIO SURPRISE sets contain compact little figures made of eight to eleven magnetic blocks, each with a straightforward design that newcomers can e...

A soft textured plush pendant combines Tangle's signature twisty design with the HiddenWooo character diudiu baby. Each piece works as a sensory fi...

A soft plush bunny pendant combines Tangle's twistable design with the HiddenWooo character Cimmy. This collectible fidget works as a bag charm, a ...

A shimmering blue putty stretches, molds, and bounces while glow in the dark worry stones add a calming fidget element. The ocean inspired color in...

This digital microscope puts the microscopic world on a bright 2.8 inch LCD screen, so no squinting through eyepieces required. The kit includes 16...

Ravensburger XXL puzzles let kids dive into underwater worlds, dinosaur lands, animal habitats, or unicorn adventures piece by piece. The excellent...

Forest animals gather at the river's edge for a visit before winter sets in. Beavers, bison, deer, ducks, and moose bring their young ones to the m...