New & Buzz-Worthy

Get ready for 4 cool trucks: a fire truck, a dump truck, a concrete mixer & a tow truck! My First Vehicles drive super fast and will quickly...

Young children (+12 months) can safely discover the magic of magnetism with the SMARTMAX® “My First”-collection. The extra-large, soft touch animal...

Build and play with the animals, or mix and match for crazy combos! The soft animal parts are the right size for little hands and easily click on t...

Are you ready for My First Animals? SmartMax My First Safari Animals is designed for kids ages 1 - 5 years, offering an early, safe, and fun in...